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Sumtotal is a strategic consultancy based in
Surrey, UK, that specialises in the converging sectors of device,
media and networks.
It is committed to delivering the world-class
expertise and knowledge that companies working in the highly competitive
telecommunications, media and consumer electronics markets require
to move quickly from market analysis to market launch.
A broad network of renowned industry experts
and visionaries provide fresh views, insights and practical plans
to enable individual businesses to work together to bridge the value
chain and bring to market the right propositions for today's sophisticated
digital consumers
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Jay
Chinnadorai, Founder of Sumtotal
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| Jay Chinnadorai
has more than 18 years' experience of Marketing and Business
Development in the consumer electronics and telecommunications
industries. Prior to founding Sumtotal, Jay spent over
11 years with Sony Corporation. Today, he works with a
variety of companies, large and small, including BT,
ITI Techmedia and Siemens.
Previously, Jay was Vice President of
Sony Europe responsible for Networks, Applications and
Services. Jay also held various senior positions within
Sony Europe through which he managed the development
of several start-up businesses including the establishment
of a successful mobile service business in the UK as
a licensed service provider for Vodafone and 02.
Prior to joining Sony, Jay ran his own
consultancy business advising blue chip companies, including
the BBC and Thames TV with their launch of the UK Gold
channel. Before that, Jay worked with Thomson Consumer
Electronics in various positions, including Marketing
Director of the UK operations.
Jay is an alumnus of Manchester Business
School (MBA) and University College London (BSc in Electronic
Engineering). He is a member of the Marketing Society.
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